Content writing or SOP is a crucial segment of this process. Our university application content is as vital as GRE/GMAT/IELTS etc. It's a fantastic opportunity to grab the university's attention.
Writing about yourself can be a daunting task. To recognize the thin line between glorifying one's accolades and being exaggerative could be a tedious task, and without professional help, it might ruin the whole profile.
An up to the mark content facilitates students to highlight their strengths and convince the universities of their suitability. Good content draws the attention of the admissions team, who, otherwise, would wade through numerous applications.